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Pricing

Start free. Upgrade when it makes sense.

One simple price for your whole business—never per user. Start with a free plan, and try Pro free for 7 days whenever you're ready.

Free
$0
Free forever, no card
  • Unlimited bookings
  • Unlimited staff & locations
  • Online booking page + calendar
  • Email reminders
  • Full analytics & revenue forecasts
  • Messaging — Telegram, Viber, WhatsApp, Facebook & Instagram
Most popular
Pro
$19/mo
$228 billed yearly · save 24%
  • Opportunities — Radar finds revenue hiding in your client base
  • AI assistant — a chat that knows your business and acts on it
  • Email & SMS reminders — fewer no-shows, automatically
  • Smart Retention (win-back)
  • Branding & booking-page personalization
  • Developer Mode — API & webhooks (Beta)

Choose the plan that's right for you

FeatureFreePro
Most popular
Booking
Online bookingsUnlimitedUnlimited
Public booking page
Hold-slot reservations
Team & locations
Staff seatsUnlimitedUnlimited
LocationsUnlimitedUnlimited
Notifications
Email reminders200/mo + top-ups500/mo + top-ups
SMS reminders250/mo + top-ups
Messaging
Telegram, Viber, WhatsApp, Facebook, Instagram
Analytics
Analytics
Opportunity Core
Radar opportunity engine
AI assistant
AI Assistant
Retention & growth
Lifecycle campaigns
Email template editor
Branding
Booking-page branding
Developer
Developer Mode
Payments
Deposits · LiqPay, mono & Stripe
Platform fee on online payments1.5%1.5%

The 1.5% platform fee applies only to payments collected online through Appointer. Online payments settle directly to your own account — the fee is recorded per payment and billed to you separately, never deducted from what your client pays. Cash and in-person payments are never charged.

Messaging is included on both plans. Telegram, Facebook, and Instagram carry no per-message fee; Viber and WhatsApp charge their own third-party fees (a Viber bot fee, Meta template pricing), billed by the provider directly to your account — never marked up by us. Instagram is inbox-only. See the Messaging page for the full per-channel breakdown.

Frequently asked

Is the Free plan really free forever?
Yes. The Free plan stays free with no time limit — unlimited bookings, staff, locations and your online booking page. We make money when you grow into the Pro features.
What happens when my Pro trial ends?
It depends on how your trial started. Every new account gets a 7-day Pro trial with no card — when it ends, you simply move to the Free plan and nothing is charged. If you upgraded to Pro from inside Appointer, you added a card up front: your subscription starts automatically when the trial ends and the card is charged, unless you cancel or switch back to Free before then. Your data stays put either way.
Can I switch between monthly and yearly later?
Yes. Switching from monthly to yearly applies the discount at your next billing cycle. Switching from yearly to monthly schedules the change for your renewal date — no surprise refunds.
Can I cancel anytime?
Yes. Cancel from the billing tab in a couple of clicks. You keep Pro until the end of the period you've already paid for, then drop to Free — your data stays.
What are top-ups?
Need more in a busy month? Buy extra emails on any plan, plus SMS and AI-assistant credits on Pro, as one-time bundles — no plan change. The credits never expire and are only used after your included allowance runs out.

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